European Wax Center, (EWC) a waxing salon franchise in the United States, is announcing a new partnership supporting top NCAA college athletes nationwide.

EWC has partnered with Dreamfield Sports, a NIL (Name, Image and Likeness) platform, to collaborate with over 40 college athletes across a wide variety of sports including football, swimming, gymnastics, basketball, track and field, and golf.

Featured athletes include gymnast Trinity Thomas, basketball star Brevin Galloway, track and field powerhouse Maddy Dietz, and swimmer Alberto Mestre, among others. They will promote their partnership with European Wax Center across their social media channels, while encouraging their audiences to embrace their confidence—and discover their smoothest skin yet.

Chris Kobus, EWC’s chief experience officer, says, “As a brand, we are honored to partner with the Dreamfield’s talented college athletes, as we support and further enhance the confidence they display. We understand that there is a lot of pressure that comes with being a college athlete and we hope to alleviate some of this pressure by having them walk out of one of our centers feeling the best version of themselves.”

Luis Pardillo, co-founder & CEO of Dreamfield Sports, comments, “Dreamfield is honored to partner with European Wax Center. 
Our focus is always to align the best content creators in the NIL space with the most reputable brands to show how this new marketing strategy can be done creatively and effectively.”